Visit the Advantage West Midlands website
The West Midlands is a diverse and vibrant region that has the unique benefit of being located at the heart of the UK. Specifically, it is situated at the very intersection of the motorway and rail networks. Whatever resource or raw material your business requires, customer base you serve or
logistical network you require, the Region is likely to be conveniently placed for it.
Market opportunity within the Region is considerable. The worldwide industrial revolution began within the Region more than two centuries ago – the world’s first iron bridge still stands near Telford. Since then, a huge diversity of trades, products and skills has developed, supported by one of the best
transport and IT networks in the UK to deliver them. The region’s main city, Birmingham, has some 100,000 business and professional services people alone to service the demand.
We have a number of highly developed sectors, demonstrating major commercial and research strengths in manufacturing, medical, building and environmental technologies, food and drink, ICT and business & professional services. These are fully supported by access to expert advice, funding and business networks.
The Core strength of the West Midlands Region is the diverse pool of available talent. It is home to a multi-skilled and multi-cultural workforce, which is constantly evolving, thanks to the superb
infrastructure of educational facilities throughout the Region. It is not just our excellent universities, higher educational establishments and further education colleges that help offer such a rich stream of skilled individuals.
Add to this Centres of Excellence and Science Parks, and the strong links which exist between local companies and the educational community and its clear how businesses in the West Midlands keep ahead of the competition. In total, this has led high profile companies such as SEGA, Airbus, Fujitsu, Jaguar, AT&T;, Muller among many others to locate in the Region.
Quality of life is excellent and it surprises visitors to learn that more than 70% of the region is rural. The Region offers a diversity of landscape, people, food, drink, and attractions ranging from theme parks to superb countryside and also vibrant city night life. And it's not only British cities that are a short hop away. For example Dublin, Amsterdam, Paris and Brussels are all within a convenient 90 minutes travel time thanks to one of Britain's best-connected gateways - Birmingham International Airport (voted best in Europe by ACI’s 2007 Annual Conference).
A Region truly at the heart of it all.